CARLUEX × PAKEX
CARLUEX V1Your BMW.
Now unmistakably yours.
The app-controlled digital rear emblem, designed around select BMW models.
One badge. Infinite expressions.
GET THE HIGHLIGHTS
Everything changes.
Except the car you love.
Turn. Accelerate. Let the badge answer.
Designed around confirmed 82 mm BMW rears.
PERSONALIZATION
One badge.
Every version of you.
Move beyond a fixed mark. Choose a ready-made look or upload your own image, compatible motion or text.
APP CONTROL
Your phone.
Your signature.
Choose a built-in design, add your own photos, compatible videos or text, and switch what appears on the car from the FRENIX app.
- 01CHOOSESelect from your library.
- 02PREVIEWSee the round composition.
- 03DISPLAYSend it to your BMW.
DRIVE-TRIGGERED MODES
It moves
when you move.
Three confirmed driving moments. Three opportunities to show something different.
Your left-side signature.
Assign a custom directional icon or expression that appears automatically when the car turns left.
IN ACTION
Made to be seen.
From every angle.




PRODUCT DETAILS
Precision,
down to the circle.
Quiet when it is off. Bright, fluid and unmistakable when it comes alive.
82 mm.
Clean by design.

IP68.
Ready for the road outside.
BMW FITMENT
Made around
the 82 mm rear.
Choose your model, model year and chassis. Actual badge diameter and mounting structure are verified before fulfilment.

FIRST-BATCH PRE-ORDER
Make your BMW
yours.
Full payment is collected at checkout. Your model, rear-emblem size and mounting structure are confirmed before fulfilment.
FAQ
Good to know.
What can I display?+
Use built-in designs or upload your own images, compatible motion and text through the FRENIX app. Only display content you have the right to use.
Which driving triggers are confirmed?+
Left turns, right turns and acceleration are the confirmed first-release triggers. Each can be assigned a different custom visual.
Will it fit my BMW?+
The 19 configurations above are confirmed for the 82 mm rear-emblem format. We still verify model year, chassis, badge size and mounting structure before fulfilment.
How much is the pre-order?+
The confirmed first-batch price is $299 USD, paid in full at checkout.
When is the first batch expected to ship?+
The current estimated shipping window is September 2026.
Can I use animated content on public roads?+
Vehicle-display rules vary by region. Owners must check local regulations before using animated content on public roads.





