CARLUEX × PAKEX

CARLUEX V1Your BMW.
Now unmistakably yours.

The app-controlled digital rear emblem, designed around select BMW models.

Dhs. 1,115 Full payment · Estimated shipping September 2026

One badge. Infinite expressions.

GET THE HIGHLIGHTS

Everything changes.
Except the car you love.

PERSONALIZE

A different signature whenever you want one.

RESPOND

Turn. Accelerate. Let the badge answer.

FIT

Designed around confirmed 82 mm BMW rears.

PERSONALIZATION

One badge.
Every version of you.

Move beyond a fixed mark. Choose a ready-made look or upload your own image, compatible motion or text.

Straight-on view of a BMW rear with a digital emblem
NOW SHOWINGINFERNO

APP CONTROL

Your phone.
Your signature.

Choose a built-in design, add your own photos, compatible videos or text, and switch what appears on the car from the FRENIX app.

  1. 01CHOOSESelect from your library.
  2. 02PREVIEWSee the round composition.
  3. 03DISPLAYSend it to your BMW.
FRENIX / MEDIA LIBRARY

DRIVE-TRIGGERED MODES

It moves
when you move.

Three confirmed driving moments. Three opportunities to show something different.

01
LEFT TURN / CUSTOM MEDIA

Your left-side signature.

Assign a custom directional icon or expression that appears automatically when the car turns left.

PRODUCT DETAILS

Precision,
down to the circle.

Quiet when it is off. Bright, fluid and unmistakable when it comes alive.

FORM

82 mm.
Clean by design.

CARLUEX V1 covered with water droplets
PROTECTION

IP68.
Ready for the road outside.

480 × 480Round HD display
1000 nitDaylight-ready brightness
60 HzSmooth motion
IP68Water and dust protection

BMW FITMENT

Made around
the 82 mm rear.

Choose your model, model year and chassis. Actual badge diameter and mounting structure are verified before fulfilment.

19Confirmed 82 mm rear-emblem configurations
MODELYEARCHASSIS
1 Series Hatchback2012–2018F20
2 Series Coupé2021–PresentG42
2 Series Gran Coupé2021–2023F44
5 Series2010–2017F10 / F18
5 Series2024–2025G60 / G68
6 Series2014–2018F12
8 Series2019–PresentG14 / G15 / G16
BMW iX32019–2024G08 BEV
BMW M22023–PresentG87
BMW M42013–2020F82 / F83
BMW M42023–PresentG82 / G83
BMW X6 M2021F96
BMW X22020–2024F39
BMW X32018–2024G01 / G08
BMW X4 M2019–2023F98
BMW X5 / X6 / X5L2019–PresentG05 / G06 / G18
BMW X5 M2019–2024F95
BMW X72019–PresentG07
BMW Z42019–2024G29
BMW M4 at night beneath a city bridge

FIRST-BATCH PRE-ORDER

Make your BMW
yours.

Dhs. 1,115AED

Full payment is collected at checkout. Your model, rear-emblem size and mounting structure are confirmed before fulfilment.

PAYMENTFULL PAYMENT
ESTIMATED SHIPPINGSEPTEMBER 2026
Verified 82 mm BMW rear-emblem configurations only.

FAQ

Good to know.

What can I display?+

Use built-in designs or upload your own images, compatible motion and text through the FRENIX app. Only display content you have the right to use.

Which driving triggers are confirmed?+

Left turns, right turns and acceleration are the confirmed first-release triggers. Each can be assigned a different custom visual.

Will it fit my BMW?+

The 19 configurations above are confirmed for the 82 mm rear-emblem format. We still verify model year, chassis, badge size and mounting structure before fulfilment.

How much is the pre-order?+

The confirmed first-batch price is $299 USD, paid in full at checkout.

When is the first batch expected to ship?+

The current estimated shipping window is September 2026.

Can I use animated content on public roads?+

Vehicle-display rules vary by region. Owners must check local regulations before using animated content on public roads.