CARLUEX
Your BMW emblem,
Your style
The app-controlled digital rear emblem, designed around select BMW models.
Not a listed model? Most other BMWs and cars still fit, with two small mounting holes.
- No drilling on supported BMWs
- Sits in the factory emblem position
- App-controlled
In stock · Free standard shipping
In action
See it in motion.
Designs, unboxing and installs, on real BMWs.
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Phone-controlled designs -
Night display -
Trackside display -
Red BMW at night -
Night track display -
Swap in seconds -
Tap to change -
Roadside, front and back -
Install -
50 Years M roundel -
Unboxing
Personalization
One badge. Infinite expressions.
Move beyond a fixed mark. Choose a ready-made look, or upload your own image, motion or text.
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Personalize
A different signature whenever you want one.
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Motion-aware
Moves with you.
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Fit
No drilling. Mounts in the factory emblem position, matched to your BMW.
Install. Connect. Enjoy.
Three simple steps.
01Remove
Remove your BMW’s original rear emblem.
02Install
Connect the wiring and fit the CARLUEX digital emblem in the same position.
03Customize
Connect through the app and choose or upload your favorite design.
Ours vs others
No drilling. No wire cutting.
Plugs into the factory connector and mounts in the factory emblem position. Other LED badges need a drill and a wire splice.
No wire cutting
Ours plugs into the factory connector. Others need the harness cut and spliced.
No drilling
Ours mounts in the factory emblem position. Others need holes drilled through the trunk lid.
App control
Your phone. Your signature.
Pick a design, build a loop, assign motion triggers. The badge updates the moment you tap.
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01
Choose
Built-in designs, or your own photos and videos.
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02
Loop
Group up to 5 designs and play them in order.
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03
Motion
Assign designs to acceleration, braking, left and right turns.
Get the app
Not on Google Play yet. Allow installs from unknown sources when prompted.
Design and details
Precision, down to the circle.
Glass and aluminum. No drilling, no wiring changes. It sits where the factory emblem sits.
Two back shells: flat for 82 mm factory emblems, 15° for 74 mm. Matched per order.
- Round HD display
- 480 × 480
- Daylight-ready brightness
- 1000 nit
- Smooth motion
- 60 Hz
- Water and dust protection
- IP68
- Operating range
- -22 – 176 °F
- Thin
- 5 mm
- Cover glass
- Double tempered, chemically strengthened. AF coating resists fingerprints; AG coating kills glare.
- Housing
- CNC-machined aluminum, polished, then hard anodized against scratches and corrosion.
- Edge
- R-angle transition between glass and housing, so the bezel reads as a chamfer, not a frame.
- Panel
- 10-bit color, ΔE < 2, 100% sRGB. Gradients stay smooth, blacks stay black.
- Power
- 5–28 V input with EMI and surge protection. Draws from the existing tailgate circuit.
- Footprint
- 82 mm across, 5 mm thin. Sits where the factory roundel sat.
Made around your BMW.
Reference configurations. Actual badge diameter and mounting structure are verified per order before fulfilment.
The existing rear emblem must not have a separate mounting base, flip-up mechanism or integrated camera.
1–8 Series
M
X
Z
i
Not listed yet. Enter your model at checkout and we will verify fit before shipping.
In stock now
Make your BMW yours.
Tell us your exact model and model year. CARLUEX verifies the badge size and mounting structure, then matches the correct version before fulfilment.
$346.00
In stock · Free standard shipping
Ready to ship
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30-day refund
Change your mind within 30 days.
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1-year warranty
Covered from the day it ships.
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Free standard shipping
On every order.
The questions people actually ask.
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01Installation
Do I have to drill?
No. It mounts in the factory emblem position. No holes, no cut wires.
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02Weather
Is it waterproof?
IP68. Sealed cover glass and a CNC housing handle rain, car washes and winter.
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03Look
Will the black bezel look thick?
The glass meets the housing on an R-angle, so the edge reads as a chamfer, not a frame.
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04Temperature
Heat and cold?
Rated for -22 °F to 176 °F continuous operation. Automotive-grade panel.
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05Daylight
Can I see it in the sun?
1000 nit brightness with an anti-glare coating. Readable at noon.
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06Rules
Is animated content legal?
Rules vary by region. Static-hold mode keeps a fixed roundel look until you switch. Check local regulations before animating on public roads.
What can I display?
Built-in designs, or your own images, motion and text uploaded through the app. Only display content you have the right to use.
Which driving triggers are confirmed?
Left turns, right turns and acceleration are the confirmed first-release triggers. Each can be assigned a different visual.
Will it fit my BMW?
Enter your exact model and model year above. CARLUEX verifies the badge size and mounting structure, then matches the correct version before fulfilment.
About CARLUEX
Chosen by drivers.
Proven by innovation.
CARLUEX has spent four years building in-car tech: wireless CarPlay and Android Auto adapters like PRO+ 2.0, AIR and GO, reviewed by PCMag, The Sun, Mirror and more. The digital emblem is our first product for the outside of the car, built to the same standard and backed the same way.
- 4 yearsin-car tech
- Press-reviewedPCMag, The Sun, Mirror and more
- US warehousesships from Los Angeles and Atlanta
- 1-year warranty30-day returns
As reviewed by
